Etsy SEO Tips Part 2 – Where to put SEO Keywords in your Etsy Shop

Etsy SEO Tips Part 2 – Where to put SEO Keywords in your Etsy Shop

Now that you have created your SEO Keyword List in Part 1, it’s time to start placing SEO keywords into your Etsy shop. Etsy Search and Google Search differ slightly in which parts of a shop/page/listing they look at to get their results. To truly give your shop the best possible chance of being found, you need to know about both.

This post is Part 2 of my Etsy SEO Tips Series.

 Etsy SEO Tips Part 2 - Where to put SEO Keywords in your Etsy Shop #etsy #tips #advice #business #SEO #howto #etsytips #etsySEO

When considering the SEO of your main shop page, this is mostly for the benefit of Google and other search engines external to Etsy. On your main page there are 2 key areas to look at first: Your Shop Title and Shop Announcement. To edit these, log on to Etsy then hover “your shop” in the top right corner and select “Info & Appearance”.

Your shop title is the text in grey directly under your shop name. Your shop announcement is the black text underneath it. Google pulls the text from both of these places for its search results so we need to pack them with your very best most relevant keywords. However, do make sure it reads like a proper sentence. “ornaments mouse mice handmade gifts etsy felt” is not easily readable to a potential customer, and Google takes notice of the links that don’t get clicks. So pack in the keywords, but form it into a sentence. “handmade felt mice, mouse ornament gifts on Etsy” says clearly what I sell, while using many of my biggest SEO keywords. Customers are more likely to click, which will improve your ranking with Google. Your shop title can be up to 56 characters long, and the first 220 or so characters of your shop announcement will also be pulled by Google. Use up as many as you can.

Here’s how it looks in my shop:


And here is what Google uses for its search results.


My full shop announcement still includes the other things that are important about my shop, but those first 220 or so characters are packed with my SEO keywords for maximum effect on Google:


Last up for Google only search results is your shop sections. Google will give searchers results from shop sections too, so make sure you name your sections something that is easy to understand, very searchable terms. It looks very arty for a jewelry store to name their shop sections “for your neck”, “for your finger” & “for your ears”  but it’s not helpful to their customers. Name your sections with clear terms your customers would use.

Now on to the areas that both Etsy search and Google use to pull results. These are the keywords within your individual listings. Google is interested in the entire listing title AND the first 200 or so characters of the listing description. When I ran a Google search for one of my listings I noticed it listed the same listing twice, once pulling the title text only and directly underneath it pulling the description text only.


How it looks in my shop:


Etsy Search is also interested in your entire listing titles, but with more emphasis put on the first 3 words of your listing title. I used to put the name of my mice in first. For example “Dale the Dalek Mouse Doctor Who inspired mouse ornament” but this was not getting me the best results. As “Doctor Who” and “Dalek” were much more popular search terms than “Dale the Dalek” once I changed the title to “Doctor Who Dalek Mouse…” the number of times I was found in search for “Doctor Who” or “Dalek” went up dramatically, along with his sales. I now often put the name of the mouse in last in my listing titles, and sometimes I don’t put it in the title at all and leave it for the description.

If you have many items that are similar (for example jewelry) then try experimenting with which keywords you use in the beginning of your titles. You can check your shop stats to see which ones are working well on Etsy search and Google Analytics for what is working well on Google Search.

Etsy Search is also interested in your item tags and materials, to a lesser degree than your titles. So make sure you fill these out with more relevant keywords from your SEO Keyword list.


There is some argument as to whether doubling up your tag keywords is worth doing. I do it with my most important keywords, “felt mouse ornament” appears everywhere, my listing titles, descriptions and tags. I tag “mouse ornament” “felt mouse” and “felt mice” in most of my listings and I might double up on a few others too. Don’t overdo it though, if you have other great relevant keywords then use them. Remember to tag with words that are specific to that particular listing, for example colours are good if you would like to be featured in Etsy treasuries. You can always edit your tags once you see which ones are working in Etsy stats. Please do make sure whatever tags you use are relevant, Etsy will penalise sellers that tag with misleading words, and more importantly you aren’t helping your customers by being deceptive. Make sure it does exactly what it says on the tin and everyone will be happy!

This concludes part 2 of my Etsy SEO Tips posts. I hope it was helpful. Did I miss something important, or do you have a question? Feel free to comment here, I’d love to hear from you.



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  1. Lauren February 3, 2015 at 10:45 pm - Reply

    This is incredibly helpful, THANK YOU for sharing these tips! I thought I had a grip on Etsy SEO until reading this. Thank you!!

    • Anna Gilhespy February 19, 2015 at 11:51 am - Reply

      You’re very welcome Lauren. I’m so glad it helped you 🙂

  2. Adrian February 20, 2015 at 3:40 pm - Reply

    I keep trying to tweak things but I still haven’t received a lot of views…if possible can you please look at my shop and offer some specific advice? I would greatly appreciate it.

    • Anna Gilhespy February 22, 2015 at 8:05 am - Reply

      Hi Adrian, Thanks for your message. I’m sorry you’re finding the process frustrating. Yes I do offer a consultation service for Etsy sellers. If you are interested in my pricing please send me an email to and we can talk about your needs. Anna, The House of Mouse.

  3. aSma February 20, 2015 at 3:53 pm - Reply

    Very helpful tips! I didn’t know most of these tips. I will surly have a second look at my shop announcement and listing titles. Thank you!

    • Anna Gilhespy February 22, 2015 at 8:02 am - Reply

      Hi aSma, thank you for your comment. I’m really happy to help 🙂 Anna, The House of Mouse.

  4. Tracey Christie February 20, 2015 at 4:39 pm - Reply

    Thank you for the tips, I have been selling on Etsy for 4 years now, but I am always looking at improving my reach and my sales

    • Anna Gilhespy February 22, 2015 at 8:01 am - Reply

      Hi Tracey, Thank you so much for taking the time to comment. I’m really glad I was able to help 😀 Anna, The House of Mouse.

  5. MJ February 20, 2015 at 4:40 pm - Reply

    Thank you very much for this article. I am so excited to try all of these tips. One question: Should I not use any commas in those first 220 (or so) words?

    I’m a little OCD with my grammar. lol Just wondering if there’s a reason you just listed, with no commas, in your shop title and announcement. Thanks!

    • Anna Gilhespy February 22, 2015 at 7:59 am - Reply

      Hi MJ, Oh yes I know what you mean. Missing punctuation and weird grammar really drive me nuts too! The reason I don’t use them is Google and Etsy search don’t recognize punctuation or grammar, they are just looking for key words. You waste precious space with unnecessary full stops, commas and “filler words” like “and, with, or, etc”. Thank you for making such a valid point, I will update the article to include this information as I think it would be helpful for other sellers too. Please let me know if you have any more questions, I’m happy to help.

      • MJ February 26, 2015 at 4:15 pm - Reply

        Thank you for the reply, Anna! I totally forgot I had commented, until I checked my stats today and saw someone had visited my site from your site. lol

        That makes sense. It’s going to bother me, but I’m going to take those commas out! Thank you again for clearing that up. 🙂

      • Boss May 18, 2016 at 3:21 pm - Reply

        I’ve been lonokig for a post like this for an age

  6. […] The Small Print.  It would take me a really long time to do a write up on all of these aspects (and I do plan on doing them someday!) but for now, I will leave some links to where I found out how to write up the small print! I have written a post about what to include in a listing description HERE. I learned how to write policies (through experience too!) HERE and shop announcements and titles HERE. […]

  7. Tsila Axelrod October 11, 2016 at 7:33 pm - Reply

    Hi Anna

    I liked very much the 2 parts of SEO tips.

    I have one question about the “tags”

    In your example you wrote 6 tags, words who are not written in the title, my question is ,
    Is it o.k to use different words and how do I chose them? I learned to use only the key words.

    Thank you


  8. AnatyDesign December 6, 2016 at 4:36 pm - Reply

    Thank you. I have read the first part too. I start to understand this SEO stuff 🙂

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